A couple of years ago. I used to be helping a couple of local business owners, friends of mine. To map out some details around their business listings. Afterward, I noticed that a bunch of area businesses faced problems. Because that they had not clicked that straightforward link to say their own businesses. I’m fairly certain that moved on without business owners and executives. Because they simply didn’t catch on — so started populating the info on their own. Most frequently the knowledge about your business is correct, but sometimes it’s not.

Mobile phone with map and GPS navigation. toned at sunset.

The main reason to think about claiming your own My Business listing isn’t simply. Because somebody else may claim it, just like the land squatters within the mining days. But rather to realize the advantages of getting your listing under your control, mainly, greater. People are landing on your GMB listing, your profile, and learning about your business. The profile gives you the chance to place content and concepts and products. Ahead of these people that found you via search.

If you run a corporation, a business, a school, a non-profit. You’re probably cognizant that your customers and prospects can find you on Maps. Much of’s business model is predicated on mobile usage, and that they provide business owners with a business listing on. Additionally to, it’s pretty powerful. My Business is driving customers and prospects right to your front entrance. Even once you don’t claim your own listing, but why not?

Designing to make An Equitable and Inclusive Talent Marketplace

In case you’re wondering, a number of the foremost compelling parts of a profile include. (ones that your customers could be trying to find which would inspire them to visit):

Store/Location Hours

Reviews

The business profile is claimed and verified. If they see the “Claim This Business” link, then clearly the business owner has not taken this step. This doesn’t always bother consumers. But sometimes the info is wrong or the photos old and you’ll lose a customer (see below).

Photos, especially 360 Degree (some how-to on 360 coming during a future post). Computer game type photos that makes a virtual tour-like experience.

Which allows them to ascertain the nearby area and obtain directions.

Complete Listing – did its own research showing that 67 percent of profile visitors. Wouldn’t do further research if an inventory was mostly complete and included the above info. If not complete, 41 percent were likely to stay doing research and leave that profile.

Also, this is often critical to notice, is usually simply displaying this information card. About your business during a separate box and now people don’t have to visit your website. They get all they have from that profile box.

My Business profile listing on Search

Most Business Owners haven’t claimed Their “My Business” Listing

If you merely claim it, an incredibly easy process, which again is completely. You’ll create a strong way for people to seek out and visit your business with updated information. Like hours, and maybe the occasional blog-like post (they allow you to do this, too), photos, and more.

In the process of working toward my “Trusted” status for 360 Degree Photography years back. I did extensive research to ascertain how useful and valuable. A Business Listing might be for a business owner, especially those with a physical location. Here’s a statistic for you.

When checking out businesses, consumers use mapping products 44% of the time. -IPSOS Study

Claim This Business on My Business Profile

After taking this service you update and control the content that shows (most of it) on your profile. Before you ask, you’ll’t simply delete negative reviews. That customers leave about your business products or services (unless you can prove fraudulent activity).