Over 6500 languages are spoken by 7 billion people across the globe. Therefore Meaning English-only websites reach less than 25% of Internet users worldwide. If you haven’t already checked what languages your competitors are publishing in. Likewise, you should.

The smartest companies realise that, having a multilingual website is crucial for increased sales. With multiple studies coming to the same conclusion. The link between translated content. And a consumer’s likelihood of making a purchase is undeniable. In other words multi language website is must to grow worldwide.

So that is to say. If your content is written in different languages. And in such a way that every time. It appeals to the local reader. All without reducing cultural elements and losing the core message. You’re on the right track.

Similarly, localisation is especially important. Because while Western countries, prefer their website content to be punchy and concise.

Imagine you are running an online business. Selling shoes in the UK, with British clients. Due to the recent increased demand from foreign buyers. You are thinking of exporting your products into other countries too. The main questions are.

“Should I still keep my website content in English only. Or would it be reasonable to consider translation, localisation?”

“What are the benefits of website translation and localisation?”

On the other hand, there are at least 8 answers you might not want to ignore.

1) You extend your reach and grow your business

By selling your shoes to foreign buyers. And having your content translated. On the other hand localised. And in their native language. You will increase your global audience, and subsequently grow your business. In this case, make sure you include appropriate currencies. And unit measures.

Let’s not forget that several studies have shown that. For instance Most consumers prefer buying online. If the required information is available in their own language. According to the European Commission. 87% of Europeans prefer to check out a website in their own language. If a choice is given. Also, 42% of users said that. They never buy services / products. Only if the information is not available in their mother language.

During shopping fest. A study conducted by Harvard Business Review also revealed that. 56% of consumers consider that. The ability to get information in their local language more important than price. That’s staggering. People would rather pay more. By just providing they can go with the content designed for them. What could be more appealing. Than a company demonstrating. How much they value their customers?